About 877-77APNEA and its founder
877-77APNEA.com is a subdivision of Snoring Isn't Sexy, LLC. The site and call-in service were developed in December, 2009.
Snoring Isn't Sexy, LLC was founded in 2008 by Laurence I. Barsh, DMD, a dentist who has been involved with sleep medicine since 1992 and who now devotes full time to educating the public about dentistry's role and responsibility in the recognition and management of snoring and sleep apnea. Dr. Barsh and the dentists associated with Snoring Isn't Sexy, LLC feel strongly that management of sleep-breathing disorders is a shared responsibility of both the medical and dental professions.
Snoring Isn't Sexy, LLC consists of independently owned and operated affiliated offices.
Visit http://www.SnoringIsntSexy.com for a directory of all participating dentists.
Laurence Barsh, DMD is a retired dentist who, since his retirement in 1997, has been developing web sites commercially for the dental profession. He is Founder and President of Quietsleep® (Quietsleep.com) and Snoring Isn't Sexy, LLC (snoringisntsexy.com) and has written three books on marketing dentistry: Web Sites That Work, Make It Easy for Me and Wake Up Your Practice with Sleepy Patients.
Dr. Barsh has been involved with dental sleep medicine since the early 1990s. He has lectured to the students at Harvard School of Dental Medicine and at dental meetings in the United States and abroad on dentistry's role in the recognition and management of sleep breathing disorders and on oral appliance therapy. He has published numerous articles in both trade and scientific journals on dental sleep medicine.
Dr. Barsh is currently on the Editorial Board of the journal Sleep and Breathing.
During his career, Dr. Barsh was Assistant Clinical Professor of Operative Dentistry and Assistant Clinical Professor of Oral Diagnosis and Radiology at Harvard School of Dental Medicine. He has published numerous scientific articles and lectured in the United States and abroad on various subjects in dentistry and authored a text entitled Dental Treatment Planning for the Adult Patient that was incorporated into the curriculum at several dental schools. He also hosted a radio call-in show in Boston.